A number of Data Houses analyze data looking for consumer trends, new flavor or higher use of spices, new food category, a new way to process a food, etc. Purchasing these data does not complete a company’s R&D process. Both marketing and R&D should come together and see if any of these trends can be worked into your products in a new way. If they can come up with some ideas, a write up should be drawn describing the new product and what it might look like. It then will be possible to test these ideas with the consumer. Good products have strong emotions and aspirations associated with them.
Learn how US and other countries develop new products and where it all begins.
Product Development is the “critical linkage between business organizations and the consumer”.
Research and Development is also described as ” fundamental to business success” as described by Mallick and Schroeder (2003). Increased competition in the marketplace pushes producers and manufacturers to innovate. In a rapidly growing global economy, the need to come up with new and better products determines the survival of an organization, becomes the means to create new business and a strategy to secure a global market share.
Dr. Clair L. Hicks, Professor of Food Science at the University of Kentucky, USA, will focus on the best principles to generate new products that have the attributes that consumers want. This course will show the importance of obtaining market data, process to select quality concepts, testing of concepts, testing of formulated products, and importance of market testing. The course will also provide information of how to keep projects on schedule, and to ensure that quality parameters are met. Information will also be provided on the best practices used by Marketing and R&D to maintain accountability.
Learn more. Register now and avail of our Early Bird Offer from July 15 to August 15, 2013.